Labubu 2.0: Article Overview
Labubu 2.0 represents the newest and hottest evolution in the Labubu franchise by Pop Mart, designed by Hong Kong illustrator Kasing Lung. This version features enhanced aesthetics and has become a sensation among collectors globally.
Origins of Labubu
- Created by Kasing Lung, Labubu first appeared in his The Monsters series. The plush toy features a quirky, monster-like character with nine fangs, large ears, and a scruffy but lovable expression. Since its debut, Labubu has become a flagship character for Pop Mart, known for its mystery “blind box” releases (Wikipedia).
What Makes Labubu 2.0 Special?
- Refined Design: Labubu 2.0 includes updates to facial features and added hands, improving the character’s charm and expressiveness (My Store, MakerWorld).
- Blind Box Appeal: It continues the blind box tradition—each purchase hides the specific version inside, fueling excitement and collector’s enthusiasm (My Store).
- Collectible Sets: Released as Mini Labubu sets (Sets A and B), each bundle includes 14 standard figures plus one rare variant. Individual figures were originally priced at 79 yuan, with complete sets reaching resale values as high as ~2,500 yuan ($345), a significant markup from the original cost (The Economic Times).
- Economic Impact: The Labubu line’s popularity resulted in a staggering 668% revenue growth in early 2025, bringing in around $4.81 billion in the first half of the year—over a third of Pop Mart’s total revenue (The Economic Times).
Cultural and Market Impact
- Labubu has surged to cultural prominence, fueled by social media buzz and celebrity endorsements. Notable appearances include Naomi Osaka sporting a Labubu accessory at the US Open, a nod to the character’s global appeal (People.com).
- The character is at the heart of wider trends around collectible culture, “IRL Brain Rot,” and gamified purchases, where blind boxes encourage repeated buying for the thrill and nostalgia (The New Yorker, El País).
Challenges and Collector Warnings
- Counterfeits on the Market: The demand for Labubu has led to a rise in dangerous fakes, often called “Lafufu.” These knockoffs may contain toxic materials and harmful parts, posing serious safety risks—especially when sold through unofficial channels (Aftonbladet, The Times).
Suggested Title for Your Article
Based on the above, here’s a compelling headline for a feature on Labubu 2.0:
“Labubu 2.0: The Viral Plush That Turned Pop Mart into a Billion-Dollar Play”
This title highlights the collectible’s design evolution along with its massive market and cultural impact.
